THE ROLE

We are looking for proactive CRM & Email Marketing Executive with passion for digital
marketing and ecommerce, with CRM and email marketing skills and experience, to join our
growing sales and marketing team at one of the fastest growing education and
entertainment establishments for children.
Always thinking data-first, this role will help to develop and deliver the customer-first
engagement strategy across our owned marketing channels. This role will benefit from
leveraging CRM insights, marketing technologies and best practice expertise. Working
closely with the Marketing Manager, this role requires a broad skill set and the right
candidate will be strategic, creative, enjoy problem solving and always want to push
boundaries.
• Plan, design, build, test and report on email campaigns using third party
platform for all sales channels including Schools, Birthday Parties, Loyalty
Programmes and Family bookings.
• Constantly analyse results, to build and distribute weekly and quarterly reports
on email campaigns and CRM initiatives.
• Develop dynamic email content strategies to test and learn with all segments,
to help drive customer engagement and sales.
• Own the email content plan in line with marketing calendar to ensure reengagement, acquisition, retention with key customer segments
• Own the referral strategy and content via online platforms
• Contribute to CRM strategy including but not limited to family consumer, school
groups and birthday bookings
• Responsible for loyalty and referral programs including the KidZania London
Annual Pass and BKidZanian Programmes, acquisition and retention campaigns
and ongoing reporting
• Upkeep of all the customer databases in line with GDPR best practices
• Ensure smooth data flow between all platforms and touchpoints
• Support the Sales and Marketing teams with building the School’s Data journey
and help to build maplytics to support the Education field sales team
• Research competitive market and ensure all the initiatives are in line with the
current market

ABOUT YOU

• Commercially minded, experienced with data management and segmented list
building
• 2-3 years experience in a similar role in a commercial environment
• Proactive and organised with the ability to work as part of a team as well as drive
individual projects
• Inquisitive analytical approach that enjoys testing and analysing activities and
campaigns i.e. remarketing, lead generation, split tests, etc.
• Competent in email marketing best practice and reporting
• Confident with using Microsoft Dynamics
• Experience using Force24 and Google Analytics a plus
• Experience reporting on email campaigns’ successes and challenges
We are recruiting for a full-time position on a permanent contract.
In return we are offering the following:
• Competitive annual salary of £25,000-£28,000 per annum depending on
experience
• Fun & inspiring place to work
• Training & Development opportunities
• Career Progression

BENEFITS

Some of the fantastic benefits available for this role include:
• 25 days annual leave, plus recognised Bank Holidays
• Free and Discounted KidZania Tickets
• 25% Discount in our retail shop and KidZania Birthday Parties
• Cycle-to-work scheme
• Westfield Discounts
• Free Eye Test for DSE users